How Embracing Feminine Values Will Save Us All and Create a Society That Truly Thrives

If you’ve been paying any attention lately, you know that women’s leadership is a hot topic right now. It’s about time, right?! As a feminine leadership expert and coach, I’m passionate about helping women more fully embrace their natural strengths, namely their feminine capacity, as a key to success in business and in life. Compassion, empathy, collaboration, connection, candor — these are examples of feminine traits that are preferred when it comes to success and leadership, according to a recent global survey. What would be possible if we based our definition of success and power on these values? And more specifically, what if women embodied these traits more fully?

My own experience working inside a Silicon Valley tech company taught me that contrary to popular belief, women were NOT exhibiting the character traits so commonly referred to as ‘feminine.’ To my shock and horror, most women were hiding their emotions, their passion, and compromising their ability to be collaborative and build consensus by showing up more like men. What I began to realize was that in order to stay competitive and be taken seriously in a business setting, women had been hiding their natural feminine gifts and abilities and adapting to a more male-centric model and approach to success.

This presented a big problem for me when I was given the opportunity to step into a leadership position at the ripe old age of 25. When I took a look around for a female role model I could look up to, all I saw were women acting like men, including our then-CEO, who was a woman. As an up and coming manager, I had to decide — was I going to lead like a man, or was I going to try something different? Being the rebel that I am, I opted for going against the norm and decided I was going to stay true to myself. So, on the first day of my task force meeting with a group of executives, I walked in and declared, “I have NO idea what I’m doing and I really need your help!” I was half-expecting that statement to undermine my credibility and authority, but to my surprise, it had the reverse effect.

What transpired over the following year was nothing short of miraculous. Instead of controlling all the details of the project, I built trust with my team by asking for their help and empowered them to participate fully in taking ownership of their tasks. Instead of bottle-necking the decision-making process, I empowered people to make decisions and got out of the way. I inspired my team with a strong vision and built relationships with the main players, so if I ever had a problem, I knew who I could go to for a quick solution. Through the courageous act of being vulnerable, I was able to successfully pull off one of the biggest challenges of my life: producing a 10,000 user conference for our company.

The icing on the cake for me was the end result. We had one of the most highly-attended conferences of all time, and my team came up to me afterwards and said how much they enjoyed working with me. Attendees at the conference said they felt cared for and how well organized the conference was. To me, this was validation that my experiment had not only worked, but it rocked! And that’s when it hit me. Instead of using a command control and authoritarian leadership style (more traditional, male-centric), my experiment to lean into my natural strengths as a woman are what led me to the biggest success I had experienced to date.

That’s when I came to the conclusion that the biggest obstacle to women’s advancement in business was the fact that we were trying to conform and adapt to an outdated model not very suited for the 21st century. I began to think what else might be possible if women stepped more fully into their authentic, feminine leadership. And I began to get excited about the possibilities and impact that could have on business and in the world.
Please leave your comments and thoughts below. What is your definition of success and power in the 21st century? What traits can women (and men) embrace to truly thrive? What are actions you can take to create this shift in yourself? What type of community or network would best engage and support you in creating this shift?

The “Coach Approach” in Management

During a recent coaching session, a client of mine who manages several teams excitedly reported he was utilizing coaching skills with his direct reports. “Instead of just telling them what to do, or correcting their mistakes for them, I’m coaching them to learn from their mistakes, think outside the box, and take ownership.”
Using a Coach Approach in Management

Needless to say, I was thrilled my client was using a coach approach with his team. Anyone who has led a team knows that inspiring, motivating and empowering people is integral to driving results. However, managers sometimes tend to lean on a more directive approach, which can be useful in certain situations, but not all. Helping people be creative, innovative, and collaborative requires leadership and awareness around how to create an environment where people can really thrive.

Here are a few “coach approach” tips to try with your teams:

  1. Create a Clear Roadmap: The first thing we do when establishing a coaching relationship is create a roadmap. We set clear goals and objectives with a reasonable timeline. When delegating projects or tasks to your teams, make sure you are setting clear expectations, setting clear guidelines and timelines. This ensures you are setting them up for success, and decreasing the chances for miscommunication, or receiving less than desirable results.
  2. Accountability: This is an integral piece of the coaching relationship – the client knows they will be held accountable to the assignment they committed to at the end of a coaching session. Many managers forget to build in accountability during a project or task, assuming people will come to them with questions. If you build in time for updates, questions or time to discuss issues, this holds people accountable and helps you stay ahead of the curve.
  3. Failure is OK: Creating an environment where failure is OK can be really challenging for some managers (esp those with perfectionist streaks!). In a coaching relationship, mistakes are allowed, and often times even celebrated! Learning from mistakes is essential to people development – and it’s up to the manager to make that OK. This is a great coaching opportunity to get curious, ask questions and listen deeply to understand challenges and help people grow.

The best way to learn coaching skills is to work with a coach yourself to experience the power of coaching firsthand. If you haven’t had the opportunity to try it, I encourage you to do so to develop the skills you need to help develop your teams.